While WinMark’s main focus is on the LGBT market, our branding and marketing expertise is often sought after by clients looking to target other markets. When MetiSpace Technologies, a new satellite and space systems engineering company, needed a partner to help them create their brand, we eagerly accepted the challenge.
We analyzed their industry and competitive landscape, target audiences and customers, and their go-to-market business plan to develop and design a brand name, a positioning strategy, a brand identity and a logo for the company. Using these new brand standards, we created a complete suite of marketing and communications materials to launch this new venture. These included a website, trade show booths, videos, sales brochures and other collateral that successfully positioned the company as an innovative new player in the commercial space market.