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About This Project

When the #1 imported beer in America wanted to reach and engage with LGBTQ consumers they came to WinMark. Our first step was to guide and educate them about the important insights around this segment and understand how the Corona brand fits within their lifestyle.

We created and executed a strategic blueprint for a comprehensive marketing and communications program that engaged the LGBTQ community and brought Corona’s brand promise to life in a fun and memorable way. From a national advertising campaign and multi market on-premise sampling program to sales force training and PR events, the successful campaign drove a significant increase in sales and positioned Corona as the imported beer brand of choice with real affinity and understanding of the LGBTQ consumer.